Let me start off by saying that I really tried with this one. I did. I decided to make a Valentine themed jelly roll cake today. What I got was a roll, but it didn't taste very cake-y. It wasn't light and fluffy. To be honest, I found it slightly inedible. That's really hard to admit out loud. I thought I was doing so well with this one. I think where I went wrong was my attempt to turn it into a Valentine's treat.