In Canada every year, Bell host's a "Bell Let's Talk" day to help bring awareness to mental health. For every text message sent by a Bell user, every phone call made by a Bell user, every #BellLetsTalk tweet, every use of the Snapchat or Facebook filters, and every view of their video, they donate $0.05. It began in 2010, and this year it will round out total donations to about 1 billion dollars. That's 20 billion retweets, phone calls, text messages, etc. combined to help raise awareness.